Saugata Sengupta
Director, Avasant LLC
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Cloud: How the drizzle is turning into rain
(Tuesday, June 30, 2015; Dataquest)

"The impact on revenues has not been observed since the demand for traditional services hasn't declined significantly yet. New demand is generated due to the digital transformation and requirement of the new age market,” update Mukherji and Sengupta.

Looking for the sunrise sectors
(Monday, November 8, 2010; Financial Express)

Saugata Sengupta, consultant at Tholons Investment Advisory feels, “Technology companies have to constantly re-innovate to stay competitive, this trend is also visible in the new verticals and service lines that service providers have added to their repertoire every year. New verticals also have to be targeted since service providers are now confronted with strong entry-barriers due to existing relationships in the industry. This presents an excellent opportunity for niche players to capitalise as they have ‘agility’ on their side—large service providers typically find it difficult to re-adjust at the same pace....

BPOs tap foreign talent to steer ops in the West
(Sunday, Oct 17, 2010; Financial Express)

Saugata Sengupta, consultant, Tholons sums it up: “Hiring ‘high network individuals’ is a move that can significantly change the marketing/operational activities for Indian IT/BPO companies in client regions like the US and Europe. This move not just provides a senior management professional to enhance operations with improved understanding of client markets but also an excellent opportunity of new client acquisition.”

All roads lead to Europe
(Monday, October 04, 2010; Financial Express)

It is obvious that over-dependence on the US is high-risk for the Indian BPO industry. “This risk can be mitigated by targeting other markets. Europe, the most prominent market apart from US, with 63% of all developed countries in the continent, the market still in its nascent phase and increasing trend of offshoring—there is immense opportunity for vendors to tap this market,” concludes Saugata Sengupta , senior analyst at Tholons Investment Advisory.

American Politicians Don the Election Gear, Spurn Outsourcing
(Thursday, September 09, 2010;
Global Services Media)

"The bill is tipped to impact the bottom lines of the Indian vendors who depend on H1 visas to deliver in US, however it encourages them to hire Americans and this should indirectly help the Indian vendors create a stronger foothold in the American market," says Saugata Sengupta, Senior Analyst, Tholons.

 

BPO captives lose to engineering, R&D
(Monday, August 9, 2010; Financial Express)

 

Saugata Sengupta, senior analyst at Tholons Advisory explains that captive acquisitions by service providers will continue into the near future, with a win-win situation for both the service provider and the client. “The service provider not only gains the competencies of the captive post-acquisition, but also the assurance of a long-term client, while the buyer is able to exit with sizable cash and reducing management hassles.”

Indian BPOs dial in Philippines, Latin America for voice work
(Monday, July 19, 2010, Financial Express)

Saugata Sengupta, senior analyst at Tholons Advisory firm comments: “It must be clarified that India has moved to higher value services in non-voice BPO, KPO and IT services which showcase the maturity of the destination and mitigate the impact of losing on BPO deals.”

 

BPOs boost US jobs post-ObamaCare
(Thursday, May 27, 2010;
Financial Express)

 

“With the significant opportunities now available for onsite BPO operations, these IT-BPO vendors are better equipped and one step ahead of pure BPO vendors due to their presence and experience in operating the mixed-shore model,” says Saugata Sengupta,

 

Patni to rivet on mixed shore model in health insurance
(Tuesday, May 18, 2010;
Financial Express)

 

Saugata Sengupta, senior analyst at Tholons Advisory firm explains that, “With the sizable opportunity in healthcare post-ARRA (American Recovery and Reinvestment Act), working as a TPA offers an additional advantage and significantly higher value proposition for vendors in attracting insurance and healthcare clients, as compared to the traditional outsourcing model.”

 

Will Costa Rica Stand the Test of Time?
(Friday, May 14, 2010; Global Services Media)

 

However, other countries are fast catching up, says Saugata Sengupta, Senior Analyst at Tholons. “Costa Rica has to face stiff competition from larger countries with similar value proposition like Argentina, Chile and Mexico. The country does not have the large scale to compete with these countries which they are trying to counter by providing excellent support from the government and incentives to the companies looking to establish in their country.”

 

Chengdu is the most cost effective destination in China
(Wednesday, 05 May 2010;
Tianfu Software Park)

 

“Unlike Dalian, which due to its language capabilities is an excellent fit for Japanese/Korean clients, Chengdu is more versatile,” says Saugata Sengupta, Analyst, Tholons Advisory Firm. With its mix of not only language versatility (Japanese, English and Chinese) but also higher education institutes, Chengdu offers a strong value proposition to both American and European clients.

 

The Bangalore Story: The Outsourcing Capital of the World
(Friday, March 5, 2010; FIC Magazine)

 

Authored Cover Story

 

Managing New Risks are More Critical
(Tuesday, February 02, 2010; Global Services Media)

 

 According to Saugata Sengupta, Senior Analyst at Tholons, some of the intangible factors are:  the quality of equipment used, the quality of training, time-taken to respond to a situation, number of times there have been political issues and public demonstrations in the country. He further says, “It is difficult to substantiate risks in the industry with real data. The major challenge lies in measuring the quantitative part of the qualitative aspects of risk management…

 

Jaipur: Lagging Behind in the Rat Race
(Thursday, January 28, 2010; Global Services Media)

 

Saugata Sengupta, Analyst, Tholons, an investment advisory firm also explains that Jaipur has marginally gone down in terms of its attractiveness in the last couple of years, post its highlighting as an emerging destination. The answer to ‘why’ that happened is not simple since multiple factors have worked as an inhibitor for the location.

Chengdu: The Panda City of Mainland China
(Wednesday, January 20, 2010; Global Services Media)

 “Unlike Dalian, which due to its language capabilities is an excellent fit for Japanese/Korean clients, Chengdu is more versatile,” says Saugata Sengupta, Analyst, Tholons Advisory Firm. With its mix of not only language versatility (Japanese, English and Chinese) but also higher education institutes, Chengdu offers a strong value proposition to both American and European clients.

 

Google-China Episode Will Affect China's Global Services Industry
(Monday, January 18, 2010; Global Services Media)

 

Google's revenue from China is small and its exit would not affect the global giant as much. However, Saugata Sengupta, Analyst, Tholons says, Google's new product Android (OS for cell phones) could take the biggest hit if Google quits out of the largest cell phone manufacturer of the world.  This would provide a huge opportunity however for Yahoo!, Bing and the Chinese search engine Baidu, which already has around 65% of market share.

 

Outsourcing Industry Robust in China

(January, 2010; Core Outsourcing)

 

Sengupta of Tholons concludes, ―China in their evolution to a services economy from a primarily manufacturing driven economy, has to seriously consider collaboration and not competition among its provinces. The environment of pure competition created by these provinces is detrimental to the development of China’s outsourcing potential and has turned out to be unhealthy for the 'China Outsourcing Brand'. Without a strong hold of the brand the country is offering, it cannot move into one direction and lacks a single value proposition in the client’s eyes.

China’s Outsourcing: The Road Ahead

(Friday, March 5, 2010; FIC Magazine)

 

Co-Authored Cover Story


Judge at Best Manager Event for Garden City College
(October 31, 2009; Garden City College)

 

Top50 Emerging Outsourcing Cities 2009
(October, 2009; Global Services Media)


Outsourcing to Colombo
(Wednesday, September 02, 2009; Global Services Media)

According to an investment advisory firm, Tholons' Analyst Saugata Sengupta, “The problem of geo-political risk has made the investment climate in the country suffer a great deal. Since the war between the government and LTTE is now over, the perception of risk for the country will improve with time--however, as of now the risk parameter is not congenial for the offshoring/outsourcing industry in Sri Lanka.”


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